Wired Magazine to launch on iPad by summer

February 16, 2010

Everyones favorite posh publishers Condé Nast, have announced that their kick-ass Wired magazine will indeed grace the touching screens of Jobs’ latest creation by this summer.

Announced at the awesome 2010 TED conference by Wired’s Chris Anderson and Adobe’s Jeremy Clark the news was no surprise really, in fact it was an inevitability. Since I was not fortunate enough (or rich enough) to be at the TED conference I didn’t see the demo myself, although it seems the mag is fairly similar to that of New York Times.

Readers can scroll horizontally through the magazine, when they see an article they like they scroll vertically. The iPad also changes from landscape to portrait depending on which way the unit is held.

It also contain some interactivity. The demo showed Adobe’s Clark touching a 360 degree animation of a new Camaro, showing how advertisers could utalise the new technology. Except it’s not new. 360’s have been around for years on web sites and I’ve been doing them for 2 years inside interactive magazines. It’s nothing new or groundbreaking, it’s simply taken Condé Nast to push it one step further by making it compatible with iPad Applications.

By his own admission Anderson acknowledges the iPad magazine is only “part of the answer”. He’s right of course, but the fact that they have already started down this road and have announced a rough launch date means that “part of the answer” puts them ahead of the pack. No news on if this roll out on the UK edition or if it’s just the US version.

It’s going to be very interesting to see how existing eMag publishers tackle the iPad. What will Dennis Publishing do? They currently publish the three most successful consumer eMags around, how will they embrace the iPad? Will they even try? Will Redwood Publishing conquer the iPad market for contract titles. WIll IPC Media come out of nowhere or will Future tackle their decreasing profits with electoic editions? Who knows, and who for the next five minutes, who cares? I’ve got a coffee waiting…

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Steve Jobs still planning a magazine store?

February 5, 2010

Silicon Alley Insider has an interesting little piece up about Mr Jobs visiting the new York Times newsroom and dropping some heavy hints about an online magazine store being geared up.

Apparently a book store was at the top of his priorities, presumably because the Amazon Kindle and similar products are already out and about and selling like (expensive and crap) hot cakes.

Why Apple couldn’t release an iBook store and an iMagazine store at the same time is beyond me, hopefully it’s because they are working with publishers like Next Issue Media in order to produce and industry wide standard, like .ePubs are for books.

Guess we’ll find out sometime down the road…


New York Times on the Apple iPad

January 29, 2010

The most interesting part for print publishers to come out of Apple’s iPad announcement is the above demo of the New York Times iPad Application. Considering the team had 3 weeks to design and build the App, I’m very impressed.

Synching to the iPhone seems like a very good idea, as does the text resize option and even the amount of columns per page. It’s also nice to see some video in there and updatable content. It will be very interesting to see their pricing structure for such a cool ‘ting. I haven’t bought a newspaper for a long time, but I’d subscribe to that.