July 4, 2010
New home for MagDesigner.net
If you’re reading this, then you shouldn’t be. You see, this here blog is now old hat. It has been magically turned into www.MagDesigner.net
It’s bigger, better and a lot more blue. There are all the usual news stories and eMag round ups, but now the with the edition of platform reviews, eMag reviews, glossary and features with lots more content coming over the months.
It really is your one stop shop for all things to do with digital magazines.
This WordPress blog will more than likely be ignored from now on (you’ve been good to me though…)
So, get yer ass over there, bookmark it, subscribe, get rss feeds and remember to tell your friends about!
March 16, 2010
This years SOF (Slovenian Advertising Festival to us uneducated English speakers) kicks off next week. Amongst a host of top class speakers will be me! MagDesigner will be giving a 30 minute lecture on the future of digital magazine publishing, giving a unique and no doubt colorful insight into eMag publishing, specifically how to make them and how to make money from them.
So if you’re in the area, or if you’re bored and fancy a trip, hop on your good foot and get to Slovenia. It’s cheap to get there, they are the nicest people you could meet, the food is outrageously good and it’s as pretty as a picture.
I am speaking on Thursday 24th March at 2.15pm. Be there or be, er, somewhere else…
If you are going and want to meet up feel free to email me at email@example.com
Visit the SOF website
February 22, 2010
In a rather sad move Dennis Publishing today announced the closure of its eMag – iMotor. Well, maybe closure isn’t the right word, as iMotor will continue to publish “sponsored editions, that coincide with major launches or significant motoring events and shows”. It seems they are staying away from using the word “close” since it was such a popular brand and still has some legs, or wheels left on it.
Launched 24 issues ago shortly after the launch of iGizmo, iMotor made a big impact on both the motoring market and the eMag market. Becoming instantly loved by a shed load of readers iMotor was chock full of awesome interactivity; with games, quizzes excellent video reviews and a whole host of great digital content that no other consumer title could even think about competing against. iMotor was an excellent example of how an eMag should be made and it’s such a shame that it has closed before the masses took notice of it.
It’s decline has been put down to a “downturn in the motoring industry as a whole but we have also found it hard to convince manufacturers to make full use of the creative environment that a digital magazine offers” says Pete Wootton, MD of Dennis Interactive. This is a problem that all consumer eMag publishers face but it’s not all doom and gloom, the two other Dennis eMags Monkey and iGizmo have proven hugely successful as have the multitude of contract titles that have come from within the Dennis walls.
So it’s the end of an era for one title, but the birth of a new one as more and more people take to digital publishing and iPad magazines.
Check out the current, and last issue of iMOTOR
November 26, 2009
Stuck for ideas this Christmas? Wanna know all about the new Ferrari? Then you need to get your mince pies around these two little numbers…
iMotor has undergone a small refresh, making it now officially the most pink car magazine on the virtual shelves. Includes a nice 360, shed loads of video and an interview with Jenson Button. Although a tad over crowded on most pages and their being the usual too much content being crowded into 30 pages, it works well and a nice title. Considering it is not a contract title and done on a monthly basis it’s a cracking magazine, one of the best online.
iGizmo has expanded substantially this issue, due to the rise in sweeeet Christmas gadgets, so it’s a bumper issue. Functionality seems have been smoothed out in most instances and there are some nice features in there. Again, arguably too much content for this platform but for a free monthly consumer title it’s a pretty damn good.
Check ’em out for yourselves…
October 25, 2009
Recently I became an advocate of Adobe products. I’ve kinda always been one really but now it’s official and caught on camera.
After talking to Adobe on more than one occasion concerning Creative Suite 5 and the further integration of InDesign and Flash, Adobe decided they’d come and make a little video case study on iGizmo and our working practices at Dennis Publishing.
So if you’re interested in how we do things on iGizmo and iMotor, head over and have a butchers…
Adobe eMag solutions
April 10, 2009
London’s Dennis Publishing last week announced the close of it’s flagship title, men’s mag Maxim. For the last decade Maxim has been top of it’s game and the leading men’s magazine brand world wide. However the original edition for the UK market has been spiralling downwards for the last few years.
The company’s decision to axe the title wouldn’t have been an easy one since it resulted in the loss of 12 jobs. But the “current economical climate”, to coin an annoying phrase, means it’s no longer viable to keep such a title printing when the overheads are so large and the ad revenue so low.
Maxim is now the second men’s mag this year to kick the bucket, the first being Arena.
Dennis Publishing’s reasoning is to now put emphasise online.
There is no doubt men’s magazines have seen a decline in recent years with Nuts, Zoo, Loaded, Maxim and FHM loosing readers left right and centre. However some titles stride on with the likes of GQ and Men’s Fitness proving guys still buy magazines. You can’t however doubt the effect the internet has had on print, and because of that markets have now changed. If guys want to see tities they can go online, magazines need to change with the times and to be fair Maxim was trying, but evidently too little too late.
It will be interesting to see what happens to the UK Maxim brand now it’s an online title only. What will they do with their website to keep readers and bring in advertising?
I personally think it’s a shame Maxim wasn’t made into a digital magazine like Dennis’ iGizmo. But I also believe there is a good reason for that, maybe it’s too close to Dennis’ other online magazine title Monkey…
Either way another one bites the dust. Could it have been saved? We will never know, many tried but none succeeded. Lets hope others don’t meet a similar fate.