Wired iPad Magazine video thing

February 17, 2010

Following on from the story below, Adobe yesterday released the above video looking at their involvement with Condé Nast’s Wired magazine. I think this looks ace. Maybe not quite as slick as the Sports Illustrated demo seen last year but easily the best thing we’ve seen on the iPad.

Will Condé Nast roll all their titles out like this? I’d bet my last Rolo GQ will be released shortly after Wired and hopefully Vogue as well, it’s photography would look sweeeet on an iPad.

Interesting thing is it’s built by Adobe no doubt using Flash and then exported to iPad. But the good thing is Flash CS5 can also export to AIR, making it a viable eMag solution for other tablets and computers without the need for Flash browser support.

There are over 50 magazine titles already available for the iPad, and it’s not even on the market yet. There are also strong rumors that a dedicated iMagazine store may still be coming to the iPad after it’s launch and with it, a standard digital format for magazines (like .epub for books).

In the meantime Wired looks set to rule the iPad in terms of digital magazines. And that’s exactly what you’d expect from them, hats off to you.



Wired Magazine to launch on iPad by summer

February 16, 2010

Everyones favorite posh publishers Condé Nast, have announced that their kick-ass Wired magazine will indeed grace the touching screens of Jobs’ latest creation by this summer.

Announced at the awesome 2010 TED conference by Wired’s Chris Anderson and Adobe’s Jeremy Clark the news was no surprise really, in fact it was an inevitability. Since I was not fortunate enough (or rich enough) to be at the TED conference I didn’t see the demo myself, although it seems the mag is fairly similar to that of New York Times.

Readers can scroll horizontally through the magazine, when they see an article they like they scroll vertically. The iPad also changes from landscape to portrait depending on which way the unit is held.

It also contain some interactivity. The demo showed Adobe’s Clark touching a 360 degree animation of a new Camaro, showing how advertisers could utalise the new technology. Except it’s not new. 360’s have been around for years on web sites and I’ve been doing them for 2 years inside interactive magazines. It’s nothing new or groundbreaking, it’s simply taken Condé Nast to push it one step further by making it compatible with iPad Applications.

By his own admission Anderson acknowledges the iPad magazine is only “part of the answer”. He’s right of course, but the fact that they have already started down this road and have announced a rough launch date means that “part of the answer” puts them ahead of the pack. No news on if this roll out on the UK edition or if it’s just the US version.

It’s going to be very interesting to see how existing eMag publishers tackle the iPad. What will Dennis Publishing do? They currently publish the three most successful consumer eMags around, how will they embrace the iPad? Will they even try? Will Redwood Publishing conquer the iPad market for contract titles. WIll IPC Media come out of nowhere or will Future tackle their decreasing profits with electoic editions? Who knows, and who for the next five minutes, who cares? I’ve got a coffee waiting…

New bigger KindleDX to save publishing industry?

May 7, 2009


Can the new DX save publishing? Of course not, just another sensationalist headline. It should really have read “KindleDX is er, bigger…”

Firstly I’m not sure how popular these devices are, in central London I have only ever seen 3 people use an e-reader, having got my hands on a couple of different models I have always found them slow, crap to look at and bulky.

I’m not sure at what point someone said “you know what we really need is to make this bigger”.
Do Amazon really expect people to lug that thing around just so they can read a 50 pence news paper they could roll up and stick in their bag?

Ex-Future Publishing owner, now curator of TED Chris Anderson shared his views on KindleDX and the future of newspaper publishing…


If people are open to the idea of a large electronic reader than they will be open to the idea of new formats, new ways of presenting information. Do we really need to imitate printed newspapers on an e-reader especially by making it bigger? Maybe it’s that familiarity that attracts people? I feel more research needs to be shared with publishers before we start making more work for already overworked people.

I would much rather see a colour reader or a thinner reader. I know they are working on this but $489 for a large black and white solid plastic e-reader just seems like an inaccessible luxury, and what the industry needs is an affordable fashion accessory, like the iPhone.

Not to be completely negative, I like the fact it has no-fee built in 3G wireless, and can read PDFs. They may well be close to something special, they’re not too far away from being able to stream content and when they can do that in colour, we’ll start to see some really interesting publications.