iPad sells out quicker than Paris Hilton’s dignity

March 16, 2010

So, in the first 5 days of going on pre-order sale, Apple’s “game changing” iPad has sold a whopping 153,000 units. At a minimum of $499 per iPad that is a very promising sign that the iPad will be the success Apple and magazine publishers are hoping for. Of course it’s early days and we could find out that it is in fact shite. However it’s pretty unlikely. Word on the street is good, an Oscar night TV ad caused a lot of publicity and the press is generally billing it is an impressive piece of kit.

There is still no UK date or price yet either, so that 153,000 is outside Europe only, and when it comes to digital magazines Europe is the world leader both in terms of quality and readership numbers. This could have a large impact on the sales of iPads.

I know I’ll be buying one as soon as they go on pre-order…

Apple iPad

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Ceros Media take on the iPad

March 16, 2010

If ever there was a band wagon worth jumping upon it must be the iPad.
Ceros Media, already leader in the digital magazine publishing market have announced there iPad concept is coming soon. The Application is very simple, basically just a PDF reader with video capability. How this will fair against the likes of Pixel Mags remains to be seen, but with Ceros’ impressive market share of digital mags it’ well worth keeping a beady little eye on.


New eMags from Mazda and Barclays

February 24, 2010

As one title gets stored in a bleak garage (iMotor) 2 new eMags have sprung up in it’s place. Redwood have just launched Zoom Zoom USA, the American edition of their very good Mazda contract title. Also Barclays bank have launched Smart Living, another very well made eMag. Both titles have been published using the excellent eDition publishing software and platform.

Check ’em out for yourself:

Zoom Zoom
Smart Living

Visit eDition at this years Publishing Expo (see below)


Publishing Expo starts today!

February 24, 2010

Drop you linen and stop your grinnin, today sees the start of the UK’s Publishing Expo.

Taking place in the sunny suburb of Hammersmith the two day expo is chock full of print and digital goodness. With companies like eDtion showing off cool stuff and more seminars than you shake a stick at, the show will be hugely beneficial for anyone interested in the world of eMags.

Check out their site here!
Check out the free eMag here!


Dennis Publishing “Close” iMotor

February 22, 2010

In a rather sad move Dennis Publishing today announced the closure of its eMag – iMotor. Well, maybe closure isn’t the right word, as iMotor will continue to publish “sponsored editions, that coincide with major launches or significant motoring events and shows”. It seems they are staying away from using the word “close” since it was such a popular brand and still has some legs, or wheels left on it.

Launched 24 issues ago shortly after the launch of iGizmo, iMotor made a big impact on both the motoring market and the eMag market. Becoming instantly loved by a shed load of readers iMotor was chock full of awesome interactivity; with games, quizzes excellent video reviews and a whole host of great digital content that no other consumer title could even think about competing against. iMotor was an excellent example of how an eMag should be made and it’s such a shame that it has closed before the masses took notice of it.

It’s decline has been put down to a “downturn in the motoring industry as a whole but we have also found it hard to convince manufacturers to make full use of the creative environment that a digital magazine offers” says Pete Wootton, MD of Dennis Interactive. This is a problem that all consumer eMag publishers face but it’s not all doom and gloom, the two other Dennis eMags Monkey and iGizmo have proven hugely successful as have the multitude of contract titles that have come from within the Dennis walls.

So it’s the end of an era for one title, but the birth of a new one as more and more people take to digital publishing and iPad magazines.

Check out the current, and last issue of iMOTOR


Wired iPad Magazine video thing

February 17, 2010

Following on from the story below, Adobe yesterday released the above video looking at their involvement with Condé Nast’s Wired magazine. I think this looks ace. Maybe not quite as slick as the Sports Illustrated demo seen last year but easily the best thing we’ve seen on the iPad.

Will Condé Nast roll all their titles out like this? I’d bet my last Rolo GQ will be released shortly after Wired and hopefully Vogue as well, it’s photography would look sweeeet on an iPad.

Interesting thing is it’s built by Adobe no doubt using Flash and then exported to iPad. But the good thing is Flash CS5 can also export to AIR, making it a viable eMag solution for other tablets and computers without the need for Flash browser support.

There are over 50 magazine titles already available for the iPad, and it’s not even on the market yet. There are also strong rumors that a dedicated iMagazine store may still be coming to the iPad after it’s launch and with it, a standard digital format for magazines (like .epub for books).

In the meantime Wired looks set to rule the iPad in terms of digital magazines. And that’s exactly what you’d expect from them, hats off to you.


www.wired.com


Wired Magazine to launch on iPad by summer

February 16, 2010

Everyones favorite posh publishers Condé Nast, have announced that their kick-ass Wired magazine will indeed grace the touching screens of Jobs’ latest creation by this summer.

Announced at the awesome 2010 TED conference by Wired’s Chris Anderson and Adobe’s Jeremy Clark the news was no surprise really, in fact it was an inevitability. Since I was not fortunate enough (or rich enough) to be at the TED conference I didn’t see the demo myself, although it seems the mag is fairly similar to that of New York Times.

Readers can scroll horizontally through the magazine, when they see an article they like they scroll vertically. The iPad also changes from landscape to portrait depending on which way the unit is held.

It also contain some interactivity. The demo showed Adobe’s Clark touching a 360 degree animation of a new Camaro, showing how advertisers could utalise the new technology. Except it’s not new. 360’s have been around for years on web sites and I’ve been doing them for 2 years inside interactive magazines. It’s nothing new or groundbreaking, it’s simply taken Condé Nast to push it one step further by making it compatible with iPad Applications.

By his own admission Anderson acknowledges the iPad magazine is only “part of the answer”. He’s right of course, but the fact that they have already started down this road and have announced a rough launch date means that “part of the answer” puts them ahead of the pack. No news on if this roll out on the UK edition or if it’s just the US version.

It’s going to be very interesting to see how existing eMag publishers tackle the iPad. What will Dennis Publishing do? They currently publish the three most successful consumer eMags around, how will they embrace the iPad? Will they even try? Will Redwood Publishing conquer the iPad market for contract titles. WIll IPC Media come out of nowhere or will Future tackle their decreasing profits with electoic editions? Who knows, and who for the next five minutes, who cares? I’ve got a coffee waiting…