Everyone’s favorite contract publisher Redwood have recently unveiled a couple of brilliant contract eMags. First up is a new issue of Zoom Zoom the eMag made on behalf of Mazda. Published using eDition it showcases brilliantly how digital magazines can use interactivity to strengthen a brand and create a unique reader experience:
Next up is the totally awesome Esprit eMag. Launched simultaneously in eight different countries and several different languages (a world first). Esprit is a new take on the eMag format, ditching the traditional facing pages aspect like a print mag and going for something much more contemporary. It rocks. One of the best examples of how this medium can be used to great benefit in a bid to advertise a brand and involve readers. Excellent photography, good editorial content and ideas and nice design. Also launched on the eDition platform, a testament to the versatility of their platform and developers.
Dennis Publishing have also launched a new issue of Sky Magazine Live a contract title for the overpriced television provider. Published on the Ceros platform it’s a nice magazine with tones of animation and interactivity. The video content is especially good, one of Dennis’ strong point is it’s in house video team that churn out some really great videos across multiple brands. The design is a bit too complicated, some pages are just overflowing, and it can be difficult to read at times but generally it’s a good eMag.
Claret and Blue I like. It’s made by a small team, it’s not too over the top and serves it’s purpose very well. Again published on eDition, it’s a bit garish and basic but is a great example of how eMags can serve sports magazines…