In a bold move that should be saluted, Imagine Publishing have decided to release all their current print titles on the iPhone, using an App made by those rather interesting folk at Pixel Mags.
In the last few days it seems Pixel Mags have gone from little known magazine publisher to the most promising way of getting magazines onto the upcoming iPad.
In a process that can only be described as a piece of piss, print ready PDFs are uploaded and published in a page flip App. Customers download the magazine branded Pixel Mags viewer then download subsequent issues either on a subscription basis or individually. Once downloaded it’s a simple affair of tap to zoom, pinch to get a closer look and swiping to turn a page. Yo can search, send recommendations to friends and add bookmarks to your favourite pages.
It works well despite the App itself crashing on me a couple of times. I do however find it too much of a pain in the arse to read, these magazines just aren’t designed to be read on a screen the size of a squirrels skateboard (official scale of measure). If you can get your head around that iPhone mags are here.
Where Pixel Mags come up trumps though is that it already works on the iPad. Because Mr Jobs built in a pixel-doubling feature it will take up nearly all the iPad screen making it much, much more suitable and no doubt easier to read. My only concern would be how well the PDF pages (especially text) renders at double the size. We’ll soon see.
Imagine publish iCreate, Linux User, Digital Photographer and a whole host of other tech related titles, they are the fastest growing specialist publisher in the UK. It’s great to see people jumping on the iPad bandwagon, the more people that do so, the more likely it is to reach its final destination.
Pixel Mags offer a quick and effective way of getting magazines onto iPhones and subsequently iPads. Zinio offer similar services with more bespoke content like video, but to be honest it’s nice to see a smaller company making good software. In this interesting time for publishing I see a lot more independent companies in a good position to compete with the big corporations, and hopefully that will lead to a resurgance in creativity and better products.
According to Twitter posts Pixel Mags are also working on something top secret. Hopefully I may get a sneaky bit of info about this to share with you all, but I’d put money on it being an improved magazine App specifically for the iPad.