By the end of Twenty Ten posh publisher Condé Nast will roll out electronic versions of their 18 titles. Aimed at the tablet market and no doubt taking advantage of their sneak Apple Tablet specs, the magazines will be produced alongside their print counter parts. It is believed ecommerce will feature heavily in these titles in a bid for Condé Nast to increase revenue through selling shit related to their mags, so Gourmet could sell kitchen utensils, GQ could sell high class hookers and Wired could sell, er, wires all within an online magazine.
Ecommerce in magazines is nothing new, eDition have had that capability for ages now and the Ceros published Sears magazine proved a great success last year. This is however the first time any publisher has announced a company wide move to digital and is a milestone in the embracement of digital publishing. I have no doubt that they will be the first of many publishers to make this announcement and over the next few weeks more will do the same. Nice one Condé Nast!