Sears go interactive

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The USA’s fourth largest retailer, Sears, has chosen the Ceros to launch its first online-only interactive catalog. A really nice display of rich content, Cradle & All provides shoppers with the tools to browse, examine, review and purchase products – all without ever having to leave the catalog. This is the first time Ceros have included a shopping basket so will be interesting to see how popular that is to readers.
The design of the mag is really nice and simple, I’m particularly liking the top menu bar and the “table of contents” pop up. Quite a nice way around the Ceros contents panel that most people seem to miss.
Overall a really great example of what eZines can do for your company…

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