Heat-map Analytics

Heat Map

eDition have recently announced a new behavioral analytics tool. A visual “heat-map” of where visitors click and zoom on your digital publication. It’s not just an interesting way of looking at your traffic and their activities, but a very useful feedback on reader’s habits and could be a very valuable tool for designers.

eDition have also added video dwell time (measuring the time people actually watch videos for) and statistics of clicks and zooms concentration. Meaning you can now track which parts of each page are most popular for clicks and which part are mostly zoomed.

All great stuff and should mean we can cater more for the desires of the reader than ever before. Keep it coming…

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